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Soundcheck

Soundcheck

Greg's journal of stories and insights on music, marketing, and mindset.

Greg's journal of stories and insights on music, marketing, and mindset.

Greg's journal of stories and insights on music, marketing, and mindset.

Subscribe to
Soundcheck

Greg's journal of stories and insights on music, marketing, and mindset.

Featured Video

Featured Video

Soundcheck podcast with Greg Dunkailo

COMING SOON

  • All
  • Mindset
  • Music
  • Marketing
A hand holding a Van Gogh self-portrait against a textured purple door background.

Do You Love the Art or the Artist?

Here’s a question that’s been rattling around in my head lately: Do you love the art, or do you ...
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superman, dc comics, superhero, action figure, fictional character, superman, superman, superman, superman, superman

Who Are You Pretending to Be?

There’s something quietly delightful about Halloween landing on a Friday. The energy shifts a little. Kids don’t have ...
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Ace Frehley Album Pics - Photo © Azola Creative, LLC

The Confidence of a Space Ace: A Tribute to Ace Frehley

I don’t usually get starstruck. I don’t chase autographs or gush over celebrities. But this one hits different. ...
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What the beach boys smile album teaches us about perfectionsim

Myth of Perfection: What the Beach Boys’ “Smile” Can Teach Us

After the success of Pet Sounds in 1966, The Beach Boys were riding high. The album had earned critical acclaim ...
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Focused business analysis with charts and graphs on a laptop in a modern office setting.

Baby You Can Drive My Car: How Creatives Lead Data Marketing

Data-driven marketing isn’t a buzzword anymore—it’s the standard. Today’s marketing teams aren’t just expected to be creative, they’re ...
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A pen pointing to a financial graph showing sales and total costs.

Knowing the Basics of Backwards Budgeting: How to Build a Smarter Marketing Investment Strategy

One of the most common challenges marketing leaders face is budgeting. Not just how much to spend, but ...
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A broken chain link fence under a clear blue sky, symbolizing escape or freedom.

Finding Your Single Point of Failure: Why Failure Isn’t Final, It’s Feedback

Failure is something we all fear. Whether we admit it or not, it’s a part of the human ...
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audience, band, concert, crowd, festival, lights, music, musicians, people, performance, stage, stage lights, event, live event, celebration, concert, concert, concert, concert, concert, festival, music, music, music, music, stage, event, event, event

Second Best Has Its Advantages: Why Winning Isn’t Always About Being First

There’s a mindset that traps a lot of entrepreneurs, creators, and leaders. It’s the belief that you have ...
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Vibrant business seminar in São Paulo with a diverse audience engaged in a speaker's presentation.

Who Do You Kinda Know? Why Weak Ties Might Be Your Strongest Advantage

In the 1970s, sociologist Mark Granovetter published a groundbreaking article titled The Strength of Weak Ties. In it, he ...
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Focused young woman in headphones working at laptop while holding a coffee cup in a modern office.

What Does Your Product Sound Like? Why Every Business Needs a Genre

When you think about your product—whether it’s a new idea, a service, or a solution—have you ever asked ...
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astronaut, space, earth, space travel, cosmonaut, planet, astronomy, satellite, future, solar system, weightless, spacewalk, science, cosmos, universe, astronautics, astronaut, astronaut, astronaut, astronaut, astronaut

Gravity is Just a Habit: What Escaping Velocity, and Personal Development Have in Common

One of my favorite music video artists is the band OK Go. If you’ve ever seen their work, ...
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sunflower, flower, nature, yellow, life, floral, imperfection, orange, petals, imperfection, imperfection, imperfection, imperfection, imperfection

Best or Best Selling: Overcoming Perfectionism

For the first half of my career, I lived and breathed music. I wasn’t just dabbling in it ...
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