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Soundcheck
Soundcheck
Greg's journal of stories and insights on music, marketing, and mindset.
Greg's journal of stories and insights on music, marketing, and mindset.
Greg's journal of stories and insights on music, marketing, and mindset.
Subscribe to
Soundcheck
Greg's journal of stories and insights on music, marketing, and mindset.
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Do You Love the Art or the Artist?
Here’s a question that’s been rattling around in my head lately: Do you love the art, or do you ...
Read More Who Are You Pretending to Be?
There’s something quietly delightful about Halloween landing on a Friday. The energy shifts a little. Kids don’t have ...
Read More The Confidence of a Space Ace: A Tribute to Ace Frehley
I don’t usually get starstruck. I don’t chase autographs or gush over celebrities. But this one hits different. ...
Read More Myth of Perfection: What the Beach Boys’ “Smile” Can Teach Us
After the success of Pet Sounds in 1966, The Beach Boys were riding high. The album had earned critical acclaim ...
Read More Baby You Can Drive My Car: How Creatives Lead Data Marketing
Data-driven marketing isn’t a buzzword anymore—it’s the standard. Today’s marketing teams aren’t just expected to be creative, they’re ...
Read More Knowing the Basics of Backwards Budgeting: How to Build a Smarter Marketing Investment Strategy
One of the most common challenges marketing leaders face is budgeting. Not just how much to spend, but ...
Read More Finding Your Single Point of Failure: Why Failure Isn’t Final, It’s Feedback
Failure is something we all fear. Whether we admit it or not, it’s a part of the human ...
Read More Second Best Has Its Advantages: Why Winning Isn’t Always About Being First
There’s a mindset that traps a lot of entrepreneurs, creators, and leaders. It’s the belief that you have ...
Read More Who Do You Kinda Know? Why Weak Ties Might Be Your Strongest Advantage
In the 1970s, sociologist Mark Granovetter published a groundbreaking article titled The Strength of Weak Ties. In it, he ...
Read More What Does Your Product Sound Like? Why Every Business Needs a Genre
When you think about your product—whether it’s a new idea, a service, or a solution—have you ever asked ...
Read More Gravity is Just a Habit: What Escaping Velocity, and Personal Development Have in Common
One of my favorite music video artists is the band OK Go. If you’ve ever seen their work, ...
Read More Best or Best Selling: Overcoming Perfectionism
For the first half of my career, I lived and breathed music. I wasn’t just dabbling in it ...
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