Productize YOUR EXPERTISE
Most service-based businesses operate like a live concert: every engagement is a custom performance, built from scratch, delivered in real time, and exhausting to repeat.
Greg Dunkailo (dunk-eye-low) uses music as a storytelling tool to show how this model, while emotionally resonant, isn’t scalable. In his keynote, he challenges leaders to stop treating their expertise like one-off gigs and start packaging their value into repeatable, sharable formats that clients can access with clarity and speed.
Productize YOUR EXPERTISE
Most service-based businesses operate like a live concert: every engagement is a custom performance, built from scratch, delivered in real time, and exhausting to repeat.
Greg Dunkailo (dunk-eye-low) uses music as a storytelling tool to show how this model, while emotionally resonant, isn’t scalable. In his keynote, he challenges leaders to stop treating their expertise like one-off gigs and start packaging their value into repeatable, sharable formats that clients can access with clarity and speed.
Productize YOUR EXPERTISE
Most service-based businesses operate like a live concert: every engagement is a custom performance, built from scratch, delivered in real time, and exhausting to repeat.
Greg Dunkailo (dunk-eye-low) uses music as a storytelling tool to show how this model, while emotionally resonant, isn’t scalable. In his keynote, he challenges leaders to stop treating their expertise like one-off gigs and start packaging their value into repeatable, sharable formats that clients can access with clarity and speed.
Productize YOUR EXPERTISE
Most service-based businesses operate like a live concert: every engagement is a custom performance, built from scratch, delivered in real time, and exhausting to repeat.
Greg Dunkailo (dunk-eye-low) uses music as a storytelling tool to show how this model, while emotionally resonant, isn’t scalable. In his keynote, he challenges leaders to stop treating their expertise like one-off gigs and start packaging their value into repeatable, sharable formats that clients can access with clarity and speed.
PRODUCTIZE OR PERISH -
The profitability mandate for service-based businesses
Imagine trying to buy a car by ordering each of its 36,000 parts individually-it would be slow, expensive, and overwhelming. Yet that’s exactly how many service-based businesses operate: custom proposals, lengthy scopes of work, and drawn-out sales cycles that often end in a simple yes or no. In this eye-opening keynote, Greg challenges that outdated model and makes the case for productizing your services-not just to streamline operations, but to unlock growth, speed, and scale. Drawing from real-world experience, Greg reveals the hidden costs of staying custom and the missed opportunities that come with it.
About Greg Dunkailo
Greg's mission is to connect your audience to the music, marketing, and mindset
that empowers them to boldly pursue their creative calling.
THE MUSIC
Music isn't just entertainment - it's a strategy. Greg brings messages to life with original musical parodies that turn insights into showstoppers. By blending sharp wit, catchy tunes, and smart storytelling, he transforms key ideas into memorable moments that audiences actually enjoy and remember. It’s not just content, it’s an experience that sparks laughter, connection, and conversation.
THE MARKETING
Bold ideas are powerful - but they’re not enough. Greg isn’t just a cheerleader for big dreams; he’s a strategic thinker who helps turn vision into momentum. As a seasoned marketer, he knows achieving bold results isn't a one-and-done effort - it's a journey of building, refining, and showing up again and again. Every step gets you to the next step, and every move gets you closer to the breakthrough. That's the kind of resiliency bold ideas demand.
THE MINDSET
Bold ideas demand more than the courage to start - they require a resilient mindset to see them through. Greg helps people protect and strengthen that mindset, knowing that rejection, resistance, and doubt are part of the journey. When the easy way out starts calling, when others push back, or when the dream feels too far off, that’s when mindset matters most. With guiding principles and a grounded approach, Greg reminds you: you’re not alone, you’re not the first, and you’re more capable than your limiting beliefs would have you think.
About Greg Dunkailo
Greg's mission is to connect your audience to the music, marketing, and mindset
that empowers them to boldly pursue their creative calling.
THE MUSIC
Music isn't just entertainment - it's a strategy. Greg brings messages to life with original musical parodies that turn insights into showstoppers. By blending sharp wit, catchy tunes, and smart storytelling, he transforms key ideas into memorable moments that audiences actually enjoy and remember. It’s not just content, it’s an experience that sparks laughter, connection, and conversation.
THE MARKETING
Bold ideas are powerful - but they’re not enough. Greg isn’t just a cheerleader for big dreams; he’s a strategic thinker who helps turn vision into momentum. As a seasoned marketer, he knows achieving bold results isn't a one-and-done effort - it's a journey of building, refining, and showing up again and again. Every step gets you to the next step, and every move gets you closer to the breakthrough. That's the kind of resiliency bold ideas demand.
THE MINDSET
Bold ideas demand more than the courage to start - they require a resilient mindset to see them through. Greg helps people protect and strengthen that mindset, knowing that rejection, resistance, and doubt are part of the journey. When the easy way out starts calling, when others push back, or when the dream feels too far off, that’s when mindset matters most. With guiding principles and a grounded approach, Greg reminds you: you’re not alone, you’re not the first, and you’re more capable than your limiting beliefs would have you think.
OTHER TOPICS
TRUST YOURSELF -
Quit Quitting and Build A Creative Career That Fulfills You
MARKETING UNPLUGGED -
Bridging the Trust Gap Between CEOs and Marketing
MARKETING UNPLUGGED -
Bridging the Trust Gap Between CEOs and Marketing
4 Ways To Leverage Greg
4 Ways To
Leverage Greg
Keynote
Performance
Breakout Session
or Training
Virtual Keynote
or Training
Live
Performance
