Fractional CMO
B2B Marketing Operations and Product Marketing
Fractional CMO
B2B Marketing Operations and Product Marketing
Fractional CMO
B2B Marketing Operations and Product Marketing
About My Marketing Career
With over two decades in the B2B and B2C marketing industry, I’ve built a career at the intersection of strategy and creativity. I'm most sought to help mid-market organizations as a fractional Chief Marketing Officer, or Marketing Operations leader.
By partnering with companies that need senior-level marketing leadership without the overhead of a full-time hire, I'm able to align consistent marketing practices, develop meaningful metrics to prove marketing effectiveness, and prioritize revenue-driving efforts vs. busy work that all marketing departments get inundated with daily.
My areas of excellence are in developing creative solutions for marketing new or existing products. The more complex the solution, the more interesting it is to me.
I’ve led marketing initiatives across healthcare, fintech, e-commerce, entertainment, logistics, and emerging technology. Each industry has sharpened my ability to translate complex offerings into compelling narratives and scalable programs.
What I Do
I help organizations define and operationalize their marketing strategy, whether launching a new product, entering a new market, or rethinking how marketing supports revenue. My approach is grounded in:
- Product Marketing: Positioning, messaging, and go-to-market strategies that resonate with real buyers.
- Marketing Operations: Building the systems, processes, and analytics that make marketing accountable and efficient.
I’m not here to chase trends. I’m here to build marketing functions that work - ones that support sales, scale product adoption, and earn trust across the organization.
My contributions are made in various ways based on the needs of my clients, including:
• Website Design & Development
• Content Marketing
• Product Strategy
• Sales Enablement
• Multichannel Marketing Strategies
• Lead Generation Strategies
• Pitch Deck Development
• Employee mentorship and leadership development
Industries I've Served
My experience spans both B2B and B2C environments, including:
- Healthcare: Navigating complex regulatory landscapes while driving patient, facility, and provider engagement. Specialties include: Behavioral Health, SUD, Wound Care.
- Fintech: Crafting messaging that balances innovation with trust.
- E-commerce: Scaling monetization and retail strategies in competitive markets.
- Entertainment: Connecting monetization and experiential fan relationships.
- Logistics: Turning operational excellence into market differentiation.
- Emerging Tech: Helping early-stage companies find their voice and their market.
How I Work
I integrate quickly, ask the right questions, and build trust fast. Whether embedded with your team or advising from the outside, I bring clarity to complexity and momentum to stalled initiatives.
I’m not a consultant who drops a deck and disappears. I stay close to the work, the people, and the results.
Recognition
Throughout my career, I’ve been honored with multiple awards for marketing leadership, campaign innovation, and operational excellence, including multiple International Davey Awards and Small Business Leader of the Year.
I've been featured in College Music Journal, ROI Magazine, eBiz Insider.
These accolades and publications reflect not just outcomes, but the collaborative spirit I bring to every engagement.